Raimond Torrents Fernández
Event Management Institute SL
Spain
English Spanish
Torrents, (Business Administration degree and MBA from ESADE - Barcelona) is the founder of Event Management Institute dedicated to MICE research and knowledge sharing. In the events world since 1987, he published Eventos de Empresa. El poder de la comunicación en vivo (Corporate Events: The Power of Live Communication) (2005) the first book on corporate events in Spanish (updated digitally in 2019). He directed many events as the head of Cía. de Actos Singulares and Torrents & Friends, served as a judge for several MICE awards, writes for marketing and communication publications, and teaches at Spanish universities.In 2013, he presented his book Creations and Design of Events in Shanghai. He has led research on audience behavior in live events, publishing findings in Así hablan las paredes (Thus Speak the Walls) (2023). Since 2018, he conduces a training program, Dones i Events (Women and Events), at the Bcn Women's Penitentiary, aiming to empower inmates with event management skills
Experiences
Talent and inclusion: upskilling and future capabilities, more accessible events and diverse participation.
Since 2018, I have been leading a programme called "Dones & Events" (Women & Events) at the women's penitentiary centre in Barcelona, where we train inmates in the skills needed for event organisation, with a special emphasis on the values that MICE activities entail (teamwork, individual responsibility, creativity, the value of money, solidarity, empathy, etc.).
Customer experience: hybrid and digital integration, immersive technologies and interaction, personalisation and community building.
After the Covid-19 pandemic, I published a short guide on how to create an effective impact on audiences at online and hybrid events, as well as the main differences between in-person and online events. http://www.linkedin.com/pulse/gu%C3%ADa-pr%C3%A1ctica-para-la-elaboraci%C3%B3n-de-contenidos-eventos-torrents/
Other experiences
For over two years, I have conducted research on the influence of emotions in face-to-face communication and the MICE sector. As a first result of the study, I have published more than 30 articles on LinkedIn on the topic (Linkedin).