Marina Palacios Benito
self-employed
Spain
English Spanish
With over 20 years in business development in multinational companies, I have held executive roles where I transformed strategic initiatives into tangible results, driving organizational growth. For the past year, I've worked as an independent consultant, helping established SMEs accelerate growth sustainably by identifying strategic opportunities and maximizing resources. Three years ago, I co-founded a healthcare company, a two-sided, 100% digital market, giving me firsthand experience in digital business, which allows me to support entrepreneurs launching digital ventures. I also collaborate as an advisor and mentor with Barcelona Activa, supporting companies in Catalonia to optimize their models or scale their ideas. My mentoring approach focuses on guiding business owners to adopt a strategic perspective on their ventures, acting as a "sounding board" to challenge and refine their ideas, leading to informed and effective decisions for growth.
Experiences
Customer experience: hybrid and digital integration, immersive technologies and interaction, personalisation and community building.
Three years ago, I co-founded a healthcare company, a two-sided, 100% digital and technology-driven market. Our business model is entirely customer-centered, we are changing the rules.This experience in digital businesses allows me to support entrepreneurs starting in the digital space, helping them take their first steps with clarity and confidence in developing their ideas. Throughout my professional career, I've been involved in business, so I deeply understand their needs and create business models based on their desires and requirements.