Marije Breuker
Motivation Travel
Netherlands
English Dutch French
With extensive experience in the Business Events sector, I specialize in supporting SMEs and stakeholders to create impactful, sustainable, and inclusive events. I provide strategic guidance on developing hybrid and digital event solutions, helping SMEs expand their reach and engage diverse audiences. My expertise includes designing event models that balance profitability with social responsibility, using innovative technologies to enhance accessibility and interactivity. I've collaborated with SMEs to implement personalized attendee experiences, drive community engagement, and leverage data insights for continuous improvement. By fostering cross-sector partnerships, I connect SMEs with local communities and tech providers, enabling knowledge-sharing and resource access. My goal is to empower SMEs in the BE sector to create memorable, future-ready events that resonate with audiences and leave lasting impressions and create strategic value for SME's throught event management.
Experiences
Climate change and circularity: contributing to carbon neutrality, the circular economy and sustainable mobility.
Within the framework of requested adaptations to organize and structure events with greater climate neutrality, I effectively fulfill my advisory role. I possess knowledge of strategies and solutions to make events more sustainable and less polluting, aligning with the principles of the circular economy and advancing carbon-neutral practices. I have the ability to critically evaluate the overall picture as well as specific elements within the customer journey that contribute to more sustainable events. This includes leveraging tools for recycling and addressing key challenges such as mobility.
Talent and inclusion: upskilling and future capabilities, more accessible events and diverse participation.
I have experience addressing challenges where clients aim to make events more accessible for everyone, regardless of any form of limitations. Designing such events requires not only practical adjustments and support but also a holistic, helicopter-view approach to ensure inclusivity and meaningful participation for all.
Customer experience: hybrid and digital integration, immersive technologies and interaction, personalisation and community building.
In my role as an event strategist and organizer, I have dedicated significant focus to designing customer experiences (journeys) that align with emerging trends and stakeholder interests. By leveraging CRM management plus its application, I have successfully created personalized experiences during events (pre, during and post) and fostered strong community building, ensuring impactful and meaningful engagement. While my application of advanced technologies is still developing, I actively follow innovations in this area.
Governance and impact: regenerative business models with lasting impact, cross-sector and local communities’ platforms, profitability and tech access.
With my extensive experience and certifications from the Event Design Collective, I specialize in utilizing the Event Canvas Design methodology. This approach emphasizes co-creation, stakeholder management, and value creation. I have in-depth expertise in event design and the development of strategic event processes, where I have served as a developer, concept maker, and advisor. My work spans both the private and public sectors, where I have delivered sustainable and innovative solutions that contribute to lasting impact and foster connections within diverse communities.
Other experiences
Strategic thinker and governance specialist with expertise in regenerative business models that drive lasting impact. Through my master's program, I gained skills in designing business strategies that balance profitability with social responsibility, using both short- and long-term forecasting. Skilled in stakeholder management, I align diverse interests to create platforms that foster collaboration, accessibility, and sustainable growth. As an educator, I'm passionate about talent development, inclusion, and future capabilities. I create inclusive, forward-thinking learning experiences that prepare professionals for a global landscape. Additionally, I bring innovation to customer experience and event design, organizing high-impact events that inspire change. By blending immersive tech and personalized storytelling, I craft engaging experiences that connect diverse audiences and drive positive impact.