Marie-Laure BELLON

MLB Conseil

France

https://www.linkedin.com/in/marielaurebellon/

English French

With over 30 years of unique experience in senior roles within the exhibition and event industry- first as a business developer for leading exhibition organizers, then as a CEO of a respected and trendy international SME-I advise and support the most dynamic players in their growth strategies (launches, acquisitions in France and abroad, strategic repositioning), modernization (innovation, market intelligence), and influence (content and network development, stakeholder engagement including key institutional actors, media partners, and strategic clients). I also contribute to the industry's transformation through various missions with UNIMEV (Union Française des Métiers de l'Événement / The French Union of Event Professions), where I focus on innovation and support for SMEs through key transformation initiatives that bring together the CEOs of top service providers across the event sector.

Experiences

Customer experience: hybrid and digital integration, immersive technologies and interaction, personalisation and community building.

I can provide you with access to the latest innovations and trends in digitalization, hybrid event formats, matchmaking and community-building tools thanks to my connections and my in-depth and updated knowledge of the most dynamic players in the French Event Tech ecosystem. I also help develop strategic partnerships that can accelerate your growth.

Governance and impact: regenerative business models with lasting impact, cross-sector and local communities’ platforms, profitability and tech access.

As a CEO with a developer's DNA, having led an international SME specialized in the latest trendy event organization , I am not a consultant. I work with entrepreneurs as a true sparring partner and mentor in the literal sense, sharing my hands-on leadership experience, client-centric perspective, strong market reputation, and extensive network. This includes top-level industry decision-makers as well as innovators, startups, and emerging talents I engage with directly on the ground. It is this rich, practical experience and the strength of my network that I bring to entrepreneurs.