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As founder of The Growth Syndicate, I've spent over a decade helping B2B tech SMEs scale from €1M to €100M ARR through fractional CMO and GTM leadership, driving innovation through strategic marketing. I work with PE and VC-backed companies across Europe, including portfolio companies backed by Y Combinator, Accel, Index Ventures, and Holland Capital. Through mentorship and coaching, I've trained over 1,000 tech professionals in scaling innovative B2B solutions. Recent results include helping companies achieve 350% growth in 6 months and improving outreach results by 2.8x. My approach integrates brand building with demand generation, building sustainable systems rather than pursuing short-term wins. I organize TGS Con, a top marketing and innovation conference for B2B tech companies in Europe, and facilitate knowledge sharing through our community of 100+ professionals.

Experiences

Talent and inclusion: upskilling and future capabilities, more accessible events and diverse participation.

Yes - I've trained over 1,000 tech professionals in scaling B2B solutions and future growth capabilities. Through organizing TGS Con, Europe's top B2B marketing conference, I actively work to create accessible events with diverse participation from underrepresented groups in tech. My community of 100+ professionals focuses on inclusive knowledge sharing and upskilling across different experience levels and backgrounds.

Customer experience: hybrid and digital integration, immersive technologies and interaction, personalisation and community building.

Yes - My expertise centers on digital integration and personalization strategies for B2B companies. I help clients implement hybrid customer engagement models that blend digital touchpoints with human interaction. Through community-driven growth strategies, I've guided companies in building personalized customer journeys and immersive experiences that drive sustainable engagement and retention.

Governance and impact: regenerative business models with lasting impact, cross-sector and local communities’ platforms, profitability and tech access.

Partial experience - While my primary focus is profitable scaling, I work with companies developing sustainable business models with lasting market impact. Through The Growth Syndicate's community platform, I facilitate cross-sector knowledge sharing. My approach emphasizes building growth systems that create long-term value rather than short-term extraction, though regenerative models aren't my core expertise.

Other experiences

Extensive experience in B2B growth strategy, fractional CMO leadership, demand generation, and building scalable marketing systems. I've helped PE/VC-backed companies achieve 350% growth and scale from €1M to €100M ARR. My work spans product-led growth, brand strategy, and revenue-focused marketing across SaaS, marketplaces, and professional services sectors throughout Europe.
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