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I have extensive experience in supporting SMEs and other stakeholders in the business ecosystem (BE sector) through strategic advisory, commercial development, and leadership training. My expertise spans multiple industries, including FMCG, household products, and winemaking, where I have successfully guided companies in market expansion, sales optimization, and brand positioning. As an active mentor at ASECNCAT and Explorer Santander, I support startups and small businesses by providing hands-on guidance in business strategy, financial planning, and market development. I specialize in negotiating with key clients, structuring commercial teams, and implementing merchandising strategies that drive sustainable growth. Additionally, my experience in executive roles across various multinational companies has allowed me to develop and execute strategic plans tailored to SMEs, ensuring they achieve operational efficiency and competitive advantage in their respective industries.

Experiences

Talent and inclusion: upskilling and future capabilities, more accessible events and diverse participation.

Experienced business executive specializing in sales strategy, team leadership, and SME mentorship, with a strong background in FMCG, household products, and winemaking. Skilled in market expansion, strategic planning, and entrepreneurial support.
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