Edgar Jorda
self-employed
Spain
English Portuguese Spanish
For more than 10 years I have been working in esadecreapolis, innovation ecosystem of Esade University -one of the top 10 universities worldwide according to the financial times ranking- helping entrepreneurs from different fields and with different projects to launch their projects to the market. In Esadecreapolis we already work in different areas of interest that coincide with the areas of interest of BEFuture (sustainability, mobility, digitalization, etc.). After my experience at Esadecreapolis I set up a catering company with my wife in Barcelona (she was working with world renowned chefs in Barcelona): UGGAFOOD. This has allowed me to get a real knowledge of how the MICE sector works (many of our clients are agencies). I believe I can bring experience and contacts to make the projects a success.
Experiences
Climate change and circularity: contributing to carbon neutrality, the circular economy and sustainable mobility.
During my period at esadecreapolis, projects related to environmental sustainability, and specifically with the reduction of CO2 emissions and mobility were one of my areas of expertise where I had the opportunity to collaborate externally with institutions such as KIC Innoenergy or EIT Urban mobility allowing me to have a detailed vision of the problems and working with entrepreneurs in the definition of differential value propositions in the market.
Customer experience: hybrid and digital integration, immersive technologies and interaction, personalisation and community building.
Since the beginning of my professional career I have been working on technology projects. Just after finishing my business studies I launched a content syndication company which allowed me to get to know the American market (North America and Latin America). Upon my return, I was responsible for all the online business of Samsung for Spain and later I worked with many technology projects in esadecreapolis. Always with an entrepreneurial vision and placing the consumer experience at the center of the business (my dissertation at the end of my studies was on this topic).