Dr. Inna Armstrong
CleverBooks Ltd.
Ireland
English German
I bring extensive experience in event management and in supporting entrepreneurs and SMEs in the BE sector and beyond. As CMO at CleverBooks for over seven years, I've organized a variety of impactful events in EdTech, including the first-ever AR Summit for K12 in 2019 in partnership with EdTech4Future, featuring 40+ speakers and establishing a key platform for innovation in augmented reality. Over the years, we've also delivered CPD trainings, webinars, and workshops for educators worldwide, advancing the integration of technology in classrooms. As a Management Consultant, I work with entrepreneurs and SMEs on strategic planning and marketing initiatives, including event management, webinars, and podcasts. Since 2021, I've served as a coach for the European Innovation Council (EIC) and a mentor for Seedstars, helping tech startups launch, scale, and succeed in diverse markets.
Experiences
Customer experience: hybrid and digital integration, immersive technologies and interaction, personalisation and community building.
I have strong background in customer experience, particularly in the areas of hybrid and digital integration, immersive technologies, and personalization. I have worked on UI/UX projects that enhance user engagement and interactivity. This experience, combined with my certification as an ISO 9001 Quality Manager, has equipped me with the skills to develop strategies that enhance customer satisfaction and loyalty through personalized and engaging interactions while adhering to high-quality standards.
Other experiences
In my role as Fractional CMO at greehill, a deeptech company that provides advanced 4D Digital Twin AI-based solutions for urban foresters focused on smart tree inventory, I organized and managed a webinar series with local partners across seven countries.