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With 25+ years in the business events sector, I bring a unique entrepreneurial perspective, having launched three companies and supported SMEs and stakeholders throughout my career. As Country Manager for AIM Group International in Spain, I develop tailored event strategies to elevate SME visibility and drive measurable outcomes. My past experience as mentor within the Impact Hub network for social entrepreneurs in tourism allowed me to guide new ventures in sustainable, human-centered approaches. As Congress Curator of the Tourism Innovation Summit (TIS), I am a recognized innovator and thought leader in tourism, leading discussions on digital transformation and sustainability. My blend of entrepreneurial experience, mentorship, and industry leadership aligns with BeFuture's goals, and I'm eager to support the next generation in building resilience, growth, and meaningful change in the business events sector.

Experiences

Talent and inclusion: upskilling and future capabilities, more accessible events and diverse participation.

I am deeply committed to talent and inclusion in the business events sector, focusing on upskilling, future capabilities, and fostering diverse participation. My experience includes creating accessible events and mentoring social entrepreneurs within the Impact Hub network, guiding them to prioritize inclusivity and sustainable practices. This dedication to talent development and inclusivity strengthens resilience and innovation across the industry, which I'm excited to bring to my mentorship role in the BeFuture project.

Customer experience: hybrid and digital integration, immersive technologies and interaction, personalisation and community building.

I bring a strong focus on customer experience, specializing in hybrid and digital integration, immersive technologies, and creating interactive, personalized event experiences. My approach emphasizes tailoring experiences to individual needs and building lasting communities around events. By leveraging technology and human-centric design, I help clients connect meaningfully with audiences and enhance engagement. I look forward to applying this expertise to enrich the participant journey in the BeFuture project.

Governance and impact: regenerative business models with lasting impact, cross-sector and local communities’ platforms, profitability and tech access.

In my career, I have prioritized governance and impact, advancing regenerative business models that create lasting value. I've developed platforms connecting cross-sector and local communities, ensuring that initiatives are both profitable and accessible through technology. My approach balances financial performance with sustainable practices, fostering meaningful, long-term impact. I look forward to applying this expertise in governance and impact to the BeFuture project, helping shape resilient, community-focused solutions.

Other experiences

With 25+ years as a C-level executive, I bring expertise in business transformation, innovation, and growth across event management, hospitality, and tourism. As both an entrepreneur and intrapreneur, I've successfully led companies, built alliances, and driven sustainable revenue globally. My six years as a strategic consultant in business transformation enable me to deliver impactful change using design thinking and behavioral design. Named a top 100 female leader in Spain in 2020, and among the TOP 100 Most Influential Event Professionals by Eventex in 2024, I'm committed to empowering future leaders in BeFuture to make a lasting impact.

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