BEFuture
Acceleration Programme

Better Stands by NZCE focuses on climate resilience and sustainability of onsite Business Events promoting the reduction of waste and CO2 emissions through the adoption of reusable exhibition stands and creating an accreditation system for sustainable service providers.

The project drives digitalization by developing an online platform for the accreditation process and the assessment of reusable exhibition stands. The approach significantly reduces the need for assessors to travel, as onsite assessments, will be greatly minimized. By incentivizing exhibitors, service providers and organisers to adopt sustainable practices, Better Stands by NZCE fosters industry-wide education, aligns with global climate goals, and drives systemic change by influencing policies and stakeholders.

CWOaaS aims to make waste management in business events smarter and more circular.

We combine a real-time digital platform for planning and tracking waste with an on-site "Trash Patrol" team that ensures proper sorting and handling. Our hybrid model engages attendees through gamification and delivers post-event sustainability reports. Already tested at events like Sónar and Cruïlla, CWOaaS reduces waste, emissions, and improves recycling. It helps event organizers meet climate goals while transforming waste from a problem into a measurable impact opportunity.

Climeet is an innovative solution that contributes to the decarbonization of large gatherings. At Climeet, we believe that coming together is essential, and we must find ways to do so while respecting planetary boundaries.

The goal is to help organizers reduce the environmental impact of their events by enabling simple, real-time carbon footprint measurement and reduction. Through a certified SaaS solution aligned with the Bilan Carbone® method and GHG Protocol, users collect data, simulate scenarios, and act to cut emissions—achieving on average 20% reductions. Trusted by leading brands (Cannes Film Festival, LVMH, MAIF), Climeet is expanding globally, integrating with event tech tools and regional datasets. It empowers events to become key drivers of climate action and ESG progress.

Fairly is a young company specialized in crafting and implementing impact softwares for the live music & business events sector.

Its main project is Fairly Score, a highly automated global impact calculator, taking into account carbon emmissions, ecological diversity impact, but alors socio economical aspects of events production. It is the first tool of its kind with such a wide range of observed impacts, which is directly adapted to the different logics of show production (venue management, event organization, artistic tours). After a launch in France at the end of 2024 in the field of live music, Fairly intends to extend this new software to other European countries by 2026, and to the sector of business events.

MICEycle will adapt the Effiwaste platform for the MICE sector to enable precise waste measurement through automated, real-time data collection and Big Data analysis of food waste at events; based on these insights, tailored reduction measures will be proposed to minimize waste in future editions. This innovative digital platform for food-waste reduction in MICE events will measure and analyze waste in real time, generate detailed reports to support informed decision-making, and promote best practices by developing a sector-specific guide to encourage sustainable operations.

The goal of HelioSail is to create the most convenient photovoltaic solar panel generator. It can be used for short term events, as well as long-term by companies that want to start producing their own electricity.

During the BE Future acceleration program, we will focus on leveling up the design of our system, tune it to the needs of our market, and establishing a strong foundation for successfully pitching and selling our system to clients and investors.

Our plan is to sell or rent the system for events. This will enable business events to massively, swiftly and cost-effectively switch to renewable energy for their energy supply.

Pikip Solar Speakers designs professional sound systems and mobile solar energy stations as a sustainable alternative to fuel-powered generators.

Through the BEFuture programme, our goal is to scale up across Europe by obtaining CE marking for our products. This certification will ensure compliance with European safety and quality standards, making our solutions more credible and accessible to event organizers. By offering clean, autonomous energy and sound for outdoor and public events, we aim to support the business events sector in its transition toward low-impact, resilient, and sustainable practices.

The B2B Reuse Event Equipment Marketplace is a digital platform that promotes sustainability in the business events sector by enabling the exchange, rental, and sale of reusable materials.

Led by IOLO PLANET, the platform connects event organizers, suppliers, and local businesses to reduce waste, lower costs, and cut carbon emissions. It features data tools to calculate impact and optimize logistics. By extending the life of event resources, the project fosters circular economy practices, supports local economies, and helps the sector move towards more sustainable, collaborative, and low-impact event management.

SAVR aims to fight food waste in the business events sector by connecting event organizers with local food aid associations through an innovative digital platform and professional logistics.

By enabling real-time surplus collection and ensuring food safety, SAVR transforms leftover meals into valuable resources for people in need. Our solution helps event professionals reduce their environmental footprint, supports social inclusion, and sets a new standard for sustainable, solidarity-based practices in the business events industry.

Simply Green seeks to develop a reusable modular system of sustainable items for business events.

Production is done locally after collaboration with designers to create durable structures that can be easily assembled, disassembled and costumised for different events. These items will be offered through a flexible rental sevice, in this way helping to reduce wasted generated by traditional single-use practices , while supporting and achieving the sustainbility event organizar's goals and democratising acces to small companies as well . Our solution , which development is led in Barcelona , promotes circular economy practices and refresh the business events sector.

Slinger aims to reduce transport-related emissions at business events by offering a white-label ride-sharing widget for organizers.

The tool integrates into event websites or apps within minutes, enabling attendees to share rides easily. Organizers access real-time CO₂ dashboards to track impact. Already validated in the Netherlands with partners like MOJO, RAI, and KNVB, Slinger is now scaling to Germany and Belgium, with multilingual support and CO₂ certification. This plug-and-play solution lowers adoption barriers, enhances attendee engagement, and helps events achieve measurable sustainability goals.

SmartRoute Events promotes sustainable mobility in business events by integrating an incentive system with public transport validation technologies. Building on the Pin Bike platform, the project enables attendees to earn vouchers for using eco-friendly transport, validated in real time via GTFS data.

Rewards can be redeemed for event tickets, cultural experiences, and local services, creating a circular economic benefit. A technological system will analyze mobility data to optimize event logistics and support data-driven planning. Piloted at OGR Torino, the solution is scalable across Europe, aiming to cut emissions, ease congestion, and strengthen environmental and social responsibility in the business events sector.

Sobra empowers hotels and venues to transform their own food waste into certified compost, right on site, turning what’s left over today into new life tomorrow.

Our process not only reduces landfill waste but creates a tangible, positive outcome that guests can see, touch, and even take home.

By closing the loop locally, your venue deepens its connection to the land, strengthens its sustainability credentials, and offers visitors a meaningful way to be part of the story.

The Sustainable Supplier Database aims to accelerate sustainability in the business events sector by making reliable, comparable data on event venues easily accessible. Through a collaborative proof of concept in Belgium and the Netherlands, the project will standardize sustainability metrics, validate supplier data, and integrate with tools like My Impact Tool.

This open-source platform will help event organizers balance cost, customer experience, and environmental impact—boosting transparency, compliance with EU green targets, and driving positive change across the industry.

The HUB Connect project makes low-carbon mobility an easy and appealing part of the event experience.

Our digital platform integrates bike rentals, carpooling, and electric sharing in one system linked to event registration. Visitors receive personalized travel advice and see real-time CO₂ savings. Starting at the Cycle-Up HUB in Leeuwarden, we aim to inspire people to choose alternatives to private cars and offer a scalable model for business events in regions like Friesland and beyond.

Our project aims to reduce the carbon footprint of business events by tackling their biggest impact factor: attendee travel.

We are developing a digital solution that nudges and incentivizes participants, at the point of registration or booking, to choose more sustainable travel options, such as trains over planes. The tool seeks to integrate with ticketing and event platforms and intends to offer tailored rewards like discounts, perks, or loyalty points to encourage greener choices. This approach aims to support event organizers in cutting travel-related emissions, involving attendees in climate action, and meeting sustainability goals in a measurable and reportable way.

The Innofest ‘Testing as a Service’ Project, boosted by BE>Future, aims to scale the proven Innofest innovation testing method to the business events sector.

By transforming Innofest’s expert-guided validation process into a self-service toolkit, the 'Testing as a Service’ project enables sustainable and social innovators to test prototypes in real-life at business events. The toolkit is tailored to BE specific conditions and will be offered through both free and flexible price models. This approach democratizes access to real-life testing and empowers innovators and BE stakeholders to reduce innovation failure rates, accelerate sustainable transitions, and foster cross-sector collaboration.

Tripluch promotes a circular economy by turning biowaste into compost, helping to reduce the carbon footprint of tourism and events.

Our mission is to develop the right digital and hardware tools to make biowaste recycling simple, efficient, and accessible — empowering the tourism industry to compost their waste effortlessly. We are working with laboratory to achieve the project.

VISU Energy delivers a smart, plug-and-play energy monitoring solution for business events. Using IoT sensors, AI, and a digital platform, it enables real-time tracking and optimization of energy consumption.

Already tested at the Paris 2024 Olympic Games, the solution helps organizers reduce energy use by up to 30%, cut emissions, and meet sustainability goals. Scalable and easy to deploy, VISU Energy brings innovation, efficiency, and environmental responsibility to the events sector.

WNC is an impact-driven company revolutionizing temporary sanitation for the (business) events sector.

By introducing high-quality, innovative, sustainable, smart and circular compost toilets, We eliminate the use of fresh water and harmful chemicals, while enabling the circular conversion of human waste into valuable biogas and organic soil enhancers. Addressing the significant environmental footprint of traditional temporary sanitation, We will offer an A-grade user experience through technology and design while contributing to the SDG's 6, 8, 9, 11, 12, 13, 14, and 15. We directly meet the urgent demand for sustainable practices, aligning with the growing emphasis on csr and environmental impact reduction. We will develop the prototype and test it through multiple events.