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WHEN

18-20 November 2025

WHERE

Fira Barcelona
Catalonia, Spain

LANGUAGE

English

BEFuture is proud to showcase the exciting results we’ve been building up to for the past two years: we’ll be presenting 80 projects at the cutting edge of innovation during IBTM World 2025, the leading global event for the business events industry. Join us there and meet the future!

The projects were diligently selected under the BEFuture Acceleration Programme supporting innovative ideas to promote sustainability, resilience and inclusivity in the European business events sector.

The Acceleration Programme is part of the EU’s push for more competitive SMEs and sustainable growth in tourism. As the programme is rapidly advancing, SMEs are actively contributing to getting the business events sector future-ready.

Through the Acceleration Programme, we are helping these organisations lead the sector’s green, digital and social transition by providing them with mentorship, training and financing, as well as opportunities to showcase the outstanding results!

Register now for IBTM World 2025

Why you shouldn’t miss out 

Throughout the three-day event, project teams from six different countries will pitch their groundbreaking solutions, offering a glimpse at the future of events.

Meet us in the IBTM IGNITE area, a new space dedicated to innovation and technology in the business events sector, to access:

  • Daily Pitches: SMEs will reveal innovative solutions they are developing to tackle challenges related to climate change and circularity, talent and inclusion, governance and impact, and event experiences.
  • Expert Content: expect inspiring presentations, expert panels, and thought-provoking conversations on the future of events.
  • Opportunities to connect: find like-minded entrepreneurs, exchange and share visions, perceptions and big ideas for the future of the business events sector.

 

Schedule of project pitches in the Ignite area

ibtm agenda

 

In addition to Ignite, 30 BEFuture start-ups (10 per day) will also be pitching at IBTM’s Future Stage, highlighting sustainable, resilient and inclusive approaches in event-related technology and solutions.

Join our networking event on Wednesday, 19 November 2025

Come meet all 80 BEFuture projects in a relaxed lounge setting!
Network with innovators, potential clients, and investors – and be a part of the conversation.

More details coming soon – stay tuned and don’t forget to secure your spot – there are so many reasons to attend!

Register now for IBTM World 2025

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